Introducing the new Ballroom Dating app

In today's digital dating landscape, finding genuine connections has become increasingly challenging. Despite the proliferation of dating apps, many users report frustration with superficial interactions, mismatched expectations, and the never-ending cycle of profile swiping. That's why we're thrilled to introduce Ballroom – a video-only dating app designed from the ground up using the latest research on romantic compatibility.

The Problem with Traditional Dating Apps

Traditional dating apps promised to revolutionize how we find love, but for many, they've become a source of frustration rather than romance. Sure, they've made meeting new people easier than ever, but at what cost?

A groundbreaking 2023 study in Personality and Individual Differences revealed that real relationship success depends on compatibility across 24 different dimensions, with shared values, lifestyle, and communication style topping the list¹. Yet most mainstream dating apps are still stuck in the superficial "hot-or-not" era, prioritizing pretty faces over genuine connection.

The reality of these platforms can be downright discouraging. We've all been there – matching with someone whose photos look nothing like them in person (hello, 10-year-old profile pics!), or worse, discovering you've been chatting with a fake profile designed to scam or mislead. It's no wonder 45% of users report feeling more anxious than hopeful when using these apps.

The endless filtering options might seem helpful, but they're actually part of the problem. They create the illusion of control while trapping users in superficial selection criteria that miss the deeper qualities that make relationships work. You can filter by height and job title, but what about emotional intelligence or conflict resolution style?

For many singles, swiping has become an exhausting second job rather than an exciting path to love. The constant judgment, ghosting, and surface-level interactions leave users feeling like commodities in a digital meat market rather than valuable individuals seeking meaningful connection. No wonder burnout is the number one complaint among dating app users today.

Isn't it time for a dating experience that actually helps you find someone truly compatible, not just someone photogenic?

A Research-Based Approach to Compatibility

Ballroom takes a fundamentally different approach. Our onboarding process is powered by relationship science, not guesswork. We've studied what makes couples thrive and built those insights into every aspect of our platform. While other apps are asking about your job and favorite Netflix shows, we're identifying the values and characteristics that truly predict whether your relationship will stand the test of time.

Don't worry—we're not about to subject you to some 200-question personality test! Our clever, engaging questions take just minutes to complete but reveal volumes about who you are and who you'll click with. Each question presents a simple choice between two perspectives with a balanced option in between, making the process quick, fun, and surprisingly insightful.

The result? Matches based on genuine compatibility in areas that matter — communication style, conflict resolution, life goals, and values alignment — not just whether you both enjoy hiking or sushi. Because let's face it: a shared love of tacos might start a conversation, but it won't sustain a relationship.

Sample Questions from Our Onboarding Flow

This question assesses communication style, which research consistently identifies as one of the most critical compatibility factors. Studies show that poor communication is among the leading causes of relationship dissolution, including divorce⁴.

Research reveals that alignment on relationship goals is a fundamental compatibility factor. In fact, 64% of singles say they want someone who shares their desire for marriage (and 57% want alignment on having children)⁵.

This question explores personality compatibility, as research published in Personality and Individual Differences found that dating app users are more likely to match with those who share their levels of agreeableness, conscientiousness, and extraversion⁶.

AI-Powered Matching Based on What Actually Matters

Let's face it: most dating apps claim to have "advanced algorithms," but they're really just showing you who's nearby and photogenic. Ballroom's AI technology take a completely different approach. While other apps are tracking how much time you spend looking at photos, we're analyzing the factors that actually predict lasting romantic success.

Our cutting-edge AI doesn't just process your answers to our science-backed questions. It goes deeper by analyzing your video profile to capture the nuances that multiple-choice questions simply can't. When you create your profile, we'll ask you to naturally talk about what you're looking for in a partner – and our smart system listens, understands, and incorporates these subtle preferences into your matches.

Imagine mentioning that you love weekend hiking trips with your dog, or that you're passionate about volunteering at the local shelter. Our AI instantly recognizes these lifestyle preferences without forcing you to check 50 different boxes about your interests. It's like having a matchmaker who actually pays attention to what matters to you.

This approach is backed by serious relationship science showing that couples who align on values, communication styles, and life goals build significantly stronger relationships than those matched primarily on appearance⁸. Our technology doesn't just connect you with people who match your stated preferences – it identifies compatibility patterns you might not even realize are important to your happiness.

Join the Ballroom Revolution

By combining breakthrough compatibility research with video-based profiles and truly intelligent matching technology, we're creating something truly special: a dating experience designed for real connection, not endless swiping.

If you're tired of dating app burnout and ready to meet someone who gets you on a deeper level, it's time to join Ballroom. Because finding your person isn't about who took the best beach selfie – it's about connecting with someone whose values, communication style, and vision for the future genuinely complement your own.

Ready to dance with someone who actually matches your rhythm?

Ballroom Research