The Story Behind Ballroom Video Dating

From Social to Soulmates: Why We Built the AI Matchmaker

Ballroom Video Dating started as Ballroom Social, a hyper-local social network we launched to help people connect in their communities. But as we watched our users interact, two things became crystal clear: people absolutely loved creating and sharing vertical videos, and more importantly, they were craving something deeper than casual social scrolling: they wanted meaningful, intentional connections with potential romantic partners.

That's when we made the pivot to dating. But we didn't want to build just another swipe-fest.

The AI Matchmaker's Secret Sauce

Our breakthrough came from rethinking how AI should work in social apps. Instead of flashy, in-your-face features, we believed AI works best as a background experience multiplier, quietly making everything better without getting in the way. Combined with the recent evolution of large language models that can actually provide worthwhile analysis (not just generate random text), we saw an opportunity to create something genuinely helpful.

The research backed us up: compatibility isn't just about shared interests or good looks. It's about values alignment, communication styles, life goals, and emotional intelligence. Studies show that emotional maturity, trustworthiness, and good communication consistently rank as the top factors people want in partners. But dating apps were still stuck on surface-level matching.

Our AI Matchmaker analyzes the deeper compatibility factors that actually matter, such as the dimensions of compatibility that research has identified, from lifestyle and morals to communication styles and future goals. It works quietly in the background, learning from your video profile, interactions, and preferences to surface truly compatible matches, not just attractive faces.

Bootstrapped and Authentic

We're fully bootstrapped! No external funding, no pressure from investors to prioritize growth over genuine connection. This keeps us focused on what really matters: helping people find their person.

We believe the world is simply a better place when people have loved ones by their side. In an era of digital overwhelm and surface-level connections, we're building something intentional where your authentic self shines through video, and technology works behind the scenes to help you find someone who truly gets you.

Because at the end of the day, love isn't about algorithms you can game or profiles you can optimize. It's about two people discovering they're meant to be in each other's stories. We're just here to help make that beautiful moment a little more likely to happen.